Harsh times for us all, promises David Cameron. But, as ever, much less harsh for the heroes of capitalism - the "entrepreneurs" who, so the theory goes, must have luxury to keep them at the "risk-taking" which supposedly makes capitalism uniquely dynamic.
The Financial Times (24 April) recently reported an interesting little bit of research.
Entrepreneurs, so Simeon Djankov and others, are actually more averse to taking risks than other people (for example, boring old workers).
Willingness to take risks does not define entrepreneurs. What does, so resarch suggests, is receiving large inheritances, or having other entrepreneurs in their family.
Becoming rich, or coming from a rich family, helps you become richer.