Steve Jobs and iDolatry
Observing the sudden outpouring of sentimentalism, there is no doubt that the passing of Steve Jobs has struck a chord in our collective commodity fetish... Steve Jobs... was the man who offered the bourgeois intelligentsia of the West a way to keep consuming while still being able to hold on to the illusion of being a hippie. In the process, Jobs took our age-old commodity fetish to a whole new level... Wielding an iPhone was no longer just a matter of utility or an affirmation of status — it became an act of rebellion. Against what, nobody knew. But “thinking different” felt great. No...