Canada Water station (on the Jubilee Line and London Overground) is to be renamed "Buxton Water" for a day on Sunday 26 April, to tie in with Buxton's co-sponsorship of the London Marathon which takes place that day.
This is the first time a Tube station has been named after a commercial sponsor. The wall roundels at Canada Water will all be changed, and special commercially-branded artwork will be added. TfL will be making a nice little profit out of the whole venture - around £110,000.
Tubeworker hardly knows where to start with this nonsense. We're supposed to be running a public railway, not a billboard for private companies. We've known for years the Tory-backed bosses at LUL and TfL are desperate to get more private revenue into our workplaces ("Click-and-collect" points for online retailers that have replaced ticket offices are already with us), and they pocketed millions by letting Emirates sponsor the (comically underused) "Air Line" cable car and plaster their logo all over our maps.
If the Tories get back in on 8 May, and if they hold onto power in City Hall after Boris is gone, we can expect to see much, much more of this sort of thing. Be under no illusion: LUL's status as a publicly-owned company is not safe.
In this current economic climate, and given TfL/LUL's financial obsessions, how about some further name changes?