Thanks Howard Collins for making us wear bright orange high visibility vests one week before the Olympics starts: 'Let's all of us get in to the spirit of the Games and wear our new hi-vis from this Saturday'.
Why would we want to create the effect that the event we have all dreaded is going on for even LONGER than it is?
The stations are already emblazoned with gaudy pink direction signs to the Olympic events. Bad news is that loads of them have been put in the wrong places. With just a week to go, a team has been running around this weekend with hundreds of corrections to make.
All this hype and multicoloured spectacle isn't going to make the Games go any more smoothly or fill us with Olympic spirit.