Remember LUL's silly idea of inviting passengers to text in their comments? Well, they spent £15,000 running a trial of this gimmick on the Rickmansworth group, only for hardly anyone to bother sending any texts. The trial was such a flop that they are quietly dropping the whole idea now.
Note: £15,000 is about a pound for each and every person covered by the current pay dispute.
Priceless.